Wednesday, March 26, 2008

where is preity and ness

all ipl teams have been christened except the mohali team hey preity n ness where are you..........looks like they have forgotten and are busy..ah these luv birds.............lets hope they come up with some good name and that too very soon because there isnt much time left for the ipl to kick start.................if you ask me.........then in terms of creating fan base SRK is a way ahead all his rivals he is using his marketing techniques to the perfection............if you wanna see just visit knight riders website........he is creating every kind of merchandise possible to milk out the money from cricket starving fans .......with ipl thought we would have epl type league but SRK is playing his cards like "all fame no game"..............he is counting too much on bollywood.............lets hope his team also performs well.............otherwise we all know how bad can be bengali fans............they are ruthless...........ganguly knows that...............

Thursday, March 20, 2008

Tickets for IPL matches

ticketpro is going to handle the tickets for can books ticket online and this time around they are planning to book ticket even on mobile............but pricing of ticjets is yet not clear.................wr are going to have around 45 matches and around 8 matches at every this means each stadium will host a match every 3 rd day.......keeping this in mind they cant price ticket very heavy...........but it may depend from centre to center also coz no one gonna shell out rs 30oo(rough estimate) for a match in jaipur but in cities like bangalore idle sw community will shell this much money without wait n watch

Wednesday, March 19, 2008


MUMBAI: Even before a single ball has been bowled, the game has begun. By the look of things, it could end up becoming the humdinger of all matches. The ad rates for the soon-to-debut Indian Premier League (IPL) is equalling the rates prevalent for the World Cup.

Sony Max, the official broadcaster, has managed to close 75% of its advertising inventory at rates commensurate with the World Cup. A commitment of Rs 220 crore from sponsors has already come in with six sponsors booked for the series beginning April 18. Sony insiders told ET the broadcaster is looking at reaching the Rs 300 crore mark in ad revenues. Not bad, considering that both the World Cup and the Champions Trophy together garnered ad revenues of Rs 400 crore for Sony.

Vodafone has come on board as the presenting sponsor for Rs 32-35 crore and the second presenting sponsor should be sealed in the next two days. Four associate sponsors have also been closed at Rs 18-25 crore — Coca Cola, Max New York, Hyundai and Godrej, Sony insiders revealed. With a limited inventory available now, the spot buying rates for the remaining airtime is currently touching Rs 2.50 lakh for 10 seconds, as against Rs 1.3-1.5 lakh for 10 seconds paid by the sponsors.

Sony-Max, which was also the rights holder for the Champions Trophy and World Cup last year, sold inventory at similar rates but had clubbed both series together (51 for World Cup, 21 for Champions). So, while the rates are on a par with the World Cup rates, outlays for IPL are only for 59 matches across 44 days, making it far higher than the World Cup deal.

“Once the main sponsors are finalised, they will have around 400 seconds per match to offer. And since it coincides with the beginning of the summer season for, say, the beverage brands, Sony can command a good rate for the spots,” said OMD media director Harish Shriyan. Sony is offering the spots in tranches of 29 matches each to brands.

A CEO of a leading media buying agency said, “Brands like Vodafone and Hyundai have taken category blocks for the series, which means no other cell phone or car can come in as main sponsors.” The rate, according to him, is Rs 1.80-1.90 lakh per 10 seconds, which is higher than the rates during the World Cup. “While some have booked slots, there are others who are undecided and prefer to wait and watch for now,” he added.

Justifying the rates Sony Entertainment Television, India (SET) president Rohit Gupta said: “We have already sealed 1,500 seconds of the total 2,000 seconds available per day. The premium for the series is based on the fact that in an ODI you have 6,000 seconds at your disposal vis-à-vis 2,000 seconds in T-20 format.

So from an advertiser’s perspective, when he buys 200 seconds, he owns close to 10% of the inventory, as opposed to 3% in an ODI. ”

He added that the entire focus has shifted as the advertiser is willing to pay higher rates for sheer dominance and non-clutter. “In an ODI, there are always two to three competitors in the same category, whereas in this we allowed advertisers to purchase 50 seconds over and above the sponsorship rate to own the category. This has been a key driver in pulling sponsors for us.”

Media buyers opine that IPL will take some time to build into a profitable media property (in terms of investments & consumer interest), and the property will develop over 3-4 seasons (one season equals a year) as team affinity takes time to build.

Mr Lakhina believes that given the buzz around IPL, media plans and mix may change for brands. Considering that the event starts with the onset of summer season and new outlays for the year, companies may change their media plan with increased exposure to IPL by removing some money planned for other channels.
Source: Sonali Krishna & Rajiv Banerjee, TNN / The Economy Times/India Times

Tuesday, March 18, 2008


Pepsi pays $12.5 m to be official IPL drink

New Delhi: Pepsi will be the official beverage of the lucrative Indian Premier League (IPL) for five years and the deal with the soft drink giant has been struck at $12.5 million.

Well-placed sources in the IPL said only the eight franchise owners would benefit from the deal.

Pepsi, which has a long association with Indian cricket, has been the main sponsor of India’s domestic tournaments for several years and has also been associated with the International Cricket Council (ICC) as its global sponsor.

A significant part of the deal is that the eight franchises - Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad - will be the direct beneficiaries of the money accruing from the sponsorship.

“Pepsi will pay $2.5 million each year and, importantly, the entire income from this deal will go to the eight franchise owners,” according to the IPL sources who did not wish to be identified.

In other words, each franchisee stands richer by $312,500 per year.

The team owners benefiting from this deal are Mukesh Ambani’s Reliance, which bought Mumbai team for $111.9 million, Deccan Chronicle (Hyderabad, $107.01 million), Vijay Mallya’s UB Group (Bangalore, $106 million), India Cements (Chennai, $91 million), GMR Holdings (Delhi, $84 million), a consortium led by Preity Zinta (Mohali, $76 million), Shah Rukh Khan’s Red Chillies (Kolkata, $75.09 million) and Emerging Media (Jaipur, $67 million).