Wednesday, March 26, 2008
where is preity and ness
Thursday, March 20, 2008
Tickets for IPL matches
Wednesday, March 19, 2008
AD RATES IN IPL
Sony Max, the official broadcaster, has managed to close 75% of its advertising inventory at rates commensurate with the World Cup. A commitment of Rs 220 crore from sponsors has already come in with six sponsors booked for the series beginning April 18. Sony insiders told ET the broadcaster is looking at reaching the Rs 300 crore mark in ad revenues. Not bad, considering that both the World Cup and the Champions Trophy together garnered ad revenues of Rs 400 crore for Sony.
Vodafone has come on board as the presenting sponsor for Rs 32-35 crore and the second presenting sponsor should be sealed in the next two days. Four associate sponsors have also been closed at Rs 18-25 crore — Coca Cola, Max New York, Hyundai and Godrej, Sony insiders revealed. With a limited inventory available now, the spot buying rates for the remaining airtime is currently touching Rs 2.50 lakh for 10 seconds, as against Rs 1.3-1.5 lakh for 10 seconds paid by the sponsors.
Sony-Max, which was also the rights holder for the Champions Trophy and World Cup last year, sold inventory at similar rates but had clubbed both series together (51 for World Cup, 21 for Champions). So, while the rates are on a par with the World Cup rates, outlays for IPL are only for 59 matches across 44 days, making it far higher than the World Cup deal.
“Once the main sponsors are finalised, they will have around 400 seconds per match to offer. And since it coincides with the beginning of the summer season for, say, the beverage brands, Sony can command a good rate for the spots,” said OMD media director Harish Shriyan. Sony is offering the spots in tranches of 29 matches each to brands.
A CEO of a leading media buying agency said, “Brands like Vodafone and Hyundai have taken category blocks for the series, which means no other cell phone or car can come in as main sponsors.” The rate, according to him, is Rs 1.80-1.90 lakh per 10 seconds, which is higher than the rates during the World Cup. “While some have booked slots, there are others who are undecided and prefer to wait and watch for now,” he added.
Justifying the rates Sony Entertainment Television, India (SET) president Rohit Gupta said: “We have already sealed 1,500 seconds of the total 2,000 seconds available per day. The premium for the series is based on the fact that in an ODI you have 6,000 seconds at your disposal vis-à-vis 2,000 seconds in T-20 format.
So from an advertiser’s perspective, when he buys 200 seconds, he owns close to 10% of the inventory, as opposed to 3% in an ODI. ”
He added that the entire focus has shifted as the advertiser is willing to pay higher rates for sheer dominance and non-clutter. “In an ODI, there are always two to three competitors in the same category, whereas in this we allowed advertisers to purchase 50 seconds over and above the sponsorship rate to own the category. This has been a key driver in pulling sponsors for us.”
Media buyers opine that IPL will take some time to build into a profitable media property (in terms of investments & consumer interest), and the property will develop over 3-4 seasons (one season equals a year) as team affinity takes time to build.
Mr Lakhina believes that given the buzz around IPL, media plans and mix may change for brands. Considering that the event starts with the onset of summer season and new outlays for the year, companies may change their media plan with increased exposure to IPL by removing some money planned for other channels.
Source: Sonali Krishna & Rajiv Banerjee, TNN / The Economy Times/India Times
Tuesday, March 18, 2008
PEPSI OFFICIAL DRINK OF IPL
Pepsi pays $12.5 m to be official IPL drink
New Delhi: Pepsi will be the official beverage of the lucrative Indian Premier League (IPL) for five years and the deal with the soft drink giant has been struck at $12.5 million.
Well-placed sources in the IPL said only the eight franchise owners would benefit from the deal.
Pepsi, which has a long association with Indian cricket, has been the main sponsor of India’s domestic tournaments for several years and has also been associated with the International Cricket Council (ICC) as its global sponsor.
A significant part of the deal is that the eight franchises - Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad - will be the direct beneficiaries of the money accruing from the sponsorship.
“Pepsi will pay $2.5 million each year and, importantly, the entire income from this deal will go to the eight franchise owners,” according to the IPL sources who did not wish to be identified.
In other words, each franchisee stands richer by $312,500 per year.
The team owners benefiting from this deal are Mukesh Ambani’s Reliance, which bought Mumbai team for $111.9 million, Deccan Chronicle (Hyderabad, $107.01 million), Vijay Mallya’s UB Group (Bangalore, $106 million), India Cements (Chennai, $91 million), GMR Holdings (Delhi, $84 million), a consortium led by Preity Zinta (Mohali, $76 million), Shah Rukh Khan’s Red Chillies (Kolkata, $75.09 million) and Emerging Media (Jaipur, $67 million).
IPL TEAM NAMES
IPL TEAM NAMES
FRANCHISE WERE REQUIRED TO NAME THERE TEAM WITH SOME REGIONAL FLAVOUR ANSD SEE FRANCHISES HAS COME WITH SOME REALLY COOL NAMES
IPL SCHEDULE
IPL SCHEDULE
UMPIRES FOR IPL
UMPIRES FOR IPL
After the players, it's time for match officials to get ready for the IPL. The Indian board has suggested a list of 35 umpires that Srinivas Venkataraghavan, the BCCI's director of umpiring, pruned to 20. It will be further cut down to 16. "The six Indian umpires likely to be seen in on-field action in the IPL are AM Saheba, SL Shastri, GA Pratapkumar, K Hariharan, AV Jayaprakash and I Sivaram," an umpire, who has been shortlisted, told Cricinfo. The first three are currently on the ICC's international panel of umpires, while the other three were part of the panel previously. The rest will officiate as third and fourth umpires. The 35 umpires are : SK Tarapore, K Hariharan, AV Jayprakash, SN Bandekar, SD Ranade, AY Gokhale, CR Mohite, R Radhakrishanan, Sudhir Asnani, MSS Ranawat, Ravi Subramaniam, I Sivaram, VN Kulkarni, Sanjeev Rao, HS Sekhon, KG Laxminarayanan, Suhas Phadkar, SK Sharma, P Bhanuprakash, PS Godbole, MS Mahal, K Murali, RY Deshmukh, S Dendapani, A Bhattacharjee, S Laxmanan, Balwant Sharma, Sanjeev Dua, SM Raju, MG Mandale, Rajiv Risodkar, Anil Chaudhary, VD Nerurkar, Nandan, NRS Prabhu, RM Deshpande and MS Pathak.
OFFICIAL LIST OF SIGNED PLAYERS
OFFICIAL LIST OF SIGNED PLAYERS
ICON PLAYERS
Icon players were not open for auction .These playere will be paid 15% more than the highest auctioned player for the team.
list of icon players
1.sachin tendulkar for mumbai
2. yuvraj for mohali
3. virender sehwag doe delhi
4. rahul dravid for bangalore
5.saourav ganguly for kolkatta
6.mhod kaif for jaipur
IPL FRANCHISE
IPL FRANCHISE
The IPL is based on a franchise structure.....
The magnitude of the Indian Premier League was confirmed when the winning bidders for the eight franchises were announced on January 24, 2008.[5] While the total base price for auction was US$400 million, the auction fetched US$723.59 million.[6] The official list of franchise owners announced and the winning bids were as follows.
| Franchise | Owner(s) | Price (USD) |
|---|---|---|
Mumbai Indians | Mukesh Ambani and Reliance Industries Limited | $111.9 million |
Bangalore Royal Challengers | Dr. Vijay Mallya and UB group | $111.6 million |
Deccan Chargers | Deccan Chronicle | $107 million |
Chennai Super Kings | India Cements and N Srinivasan | $91 million |
Delhi DareDevils | GMR Holdings | $84 million |
Mohali | Preity Zinta, Ness Wadia, Karan Paul (Apeejay Surendera Group) and Mohit Burman (Dabur) | $76 million |
Kolkata Knight Riders | Shah Rukh Khan, Juhi Chawla Mehta and Jai Mehta | $75.09 million |
| Rajasthan Royals | Emerging Media: (Manoj Badale, Lachlan Murdoch, Suresh Chellaram) | $67 million |
TELEVISION RIGHTS
Television Rights
On January 15th, 2008, it was announced that a consortium consisting of India's Sony Television network and Singapore-based World Sport Group secured the rights of the Indian Premier League. The record deal has a duration of ten years at a cost of US$1,026 million. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament.
The BCCI announced that the bulk of the proceeds from this deal would initially go to the IPL franchises themselves, gradually reducing this amount over the life of the contract.
Network Ten has bought the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 - $15 million.
Setanta Sports have secured the UK rights in a 5-year deal. All 59 games will be shown on their subscription channels.
TITLE SPONSOR
IPLs ORIGIN
INDIAN PREMIER LEAGUE IS BCCIs VICE PRESIDENT LALIT MODIS BRAIN CHILD , NOT WITHSTANDING WHEN BCCIs MONOPLY ON CRICKET WAS HEAVILY CHALLENGED BY RIVAL INDIAN CRICKET LEAGUE OWNED THE ESSEEL GROUP CHAIRMAN SUBHASH CHANDRA , TO TACKLE THIS BCCI CAME WITH ITS OWN VESION CALLED " INDIAN PREMIER LEAGUE" WHICH WAS BASED ON ENGLSIH PREMIER LEAGUE.UNKNOWINGLY BCCI HAAD HIT THE JACKPOT ,THE BOARD WHICH WAS INTIALLY RELUCTANT TO EVEN PARTICIPATE IN 20-20 WORLD CUP WAS NOW BOWLED OVER BY THE MONEY INVOLVED IN THE GAME .................................BUT NEVERMIND BECAUSE CRICKET FANS ALL AROUND THE GLOBE ARE ALSO GOING GA GA OVER THIS LEAGUE , BECAUSE ONLI IN IPL THEY CAN WATCH KUMBLE BOWLING TO SACHIN , YUVI HITTING BHAJJI FOR A SIX AND DHONI STUMPING GANGULY.................SO FANS ARE HAPPPY SO AM I..............